Every company sets itself tasks such as optimizing its activities, acquiring new customers, increasing revenue and profit, and ultimately increasing its competitive advantage. However, as a company is growing it becomes clear that data collection, analysis, review and planning for future activities requires increasing time and effort from the management. A need arises to transition from solving daily operational problems to concentrate instead on strategic management, increase efficiency and manage risk. These issues are especially important for a consolidated group of companies – an association of legally independent enterprises linked by a corporate management and combined capital.
During the process of developing and operating a group of companies the following management complications arise:
Below are some examples where the use of solutions for business analytics, such as SAP’s BusinessObjects BI, may offer considerable advantages to a company:
Often at a meeting the employees from different departments argue whose report has the correct data and it is not possible to deduce who has the right data.
A company has information on the sales volume in each its stores. However, the management find it nearly impossible to get information on how the profitability of sales of a certain group of goods would change if the procurement price changes by 10%, or how a marketing campaign would affect the sales volume.
A company uses an enterprise management system and a report package has been developed as a part of it. However, the system capabilities do not allow making reports “upon request” and adjusting the results to the required format. As a result the users are not satisfied with the system and start using Microsoft Excel spreadsheets.
One of the sales department’s many responsibilities is to make reports on sales in comparison to the previous quarters or years. However, the employee that was responsible for the data maintenance on sales quit their job and no one knows where to find the information for the previous quarters and years.
Constantly changing conditions demand that the company respond to many various tasks. For instance, today there is a need to define the top 10 clients by sale volumes and tomorrow to summarize the sales figures by product and geographic region. The amount of time and manpower invested for collecting this kind of information and altering the accounting reports can be very large.
Therefore, a business analytics solution can answer many questions including:
A decision about implementing a business analytics solution does not mean bearing all the expenses in the very first project stage. For a more efficient implementation one can adhere to the following MODULAR approach:
In summary, when using the SAP Business Objects BI solutions set you get the following advantages: