And at what point does IT cease to be "unnecessary complexity" and become a growth tool?

In the new episode of the "Business and Digital" program, we explore a real-life case study of a service company with 18 years of history.

The situation is familiar to many business owners:
— The owner makes sales
— Key clients rely on personal relationships
— Budgeting in Excel
— Process maps are printed
— Managers "keep the projects in their heads"

The business is profitable. Stable.
But is it possible to grow 3-5 times this way?

In the studio:
• Host - Stanislav Malyshev, CEO of ALPE Consulting
• Anastasia Romanova, CEO of Zet Service LLC
• Svetlana Mogiletskaya, CFO of Zet Service LLC

We'll discuss honestly:
— Where small business flexibility ends and chaos begins
— When CRM becomes a growth tool rather than a cost
— How to scale without a "big bang"
— Why owner-driven sales are both a strength and a ceiling

This episode is for owners of service and B2B companies who want to grow but aren't ready to dive into bureaucracy.

Coming soon on the Pro Business TV channel.